Description
Tourism in Nepal is a brilliant piece of original and fresh research. It is probably the first full-length attempt to access the existing tourism-marketing set-up in Nepal.
Focusing on the empirical analysis of the promotional efforts and impact of tourism on the overall development, Dr. Shrestha surveys the historical development of tourism in Nepal with a precise review of its theoretical foundations.
Critically examining the relevant literature available so far, he identifies the tourism products and the existing infrastructure.
Trends of tourist arrivals (on the basis of age, sex, region, nationality, purpose and season) along with an examination of world tourism and position of South Asia and Nepal in particular in the international arena are systematically presented.
Analyzing the views and perceptions of the tourists visiting Nepal, tourist related agencies and tourism experts that can influence an increase in the tourist arrivals; Dr. Shrestha suggests that Nepal must overcome its problems on a systematic and time-bound basis.
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